Many readings can be downloaded from the Internet via the UCD Library.

To download, you must be using a campus computer or, if you are off-campus, you must be using the UCD proxy server and must be logged on (e.g., through your personal My UCDavis page).

Note that clicking on most of these links will open a new browser window on your computer desktop. If you click a link and nothing seems to happen, check to see whether the target page has opened in a separate browser window.
 

Available in the UCD bookstore

• Dillman, D. A. (2007). Mail and internet surveys: The tailored design method (2007 update). New York: Wiley.
   
• Tourangeau, R., Rips, L. J., & Rasinski, K. A. (2000). The psychology of survey response. Cambridge, England: Cambridge University Press.
  [HN29 .T68 2000]

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Course Texts

General Reference

Week 2

Week 4

Week 6

Week 7

Week 9

Most items are available on line or at Shields Library

• Biemer, P. P., Groves, R. M., Lyberg, L. E., Mathiowetz, N. A., & Sudman, S. (1991). Measurement errors in surveys. New York: John Wiley & Sons.
  [QA275 .M43 1991]
   
• Bradburn, N. M., & Sudman, S. (1979). Improving interview method and questionnaire design: Response effects to threatening questions in survey research. San Francisco: Jossey-Bass.
  [HN29 .B66]
   
• Kish, L. (1965). Survey sampling. New York: Wiley.
  [HN29 .K5]
   
• Krosnick, J. A. (1999). Survey research. Annual Review of Psychology, 50, 537-567.
   
• Krosnick, J. A. (1999). Maximizing questionnaire quality. In J.P. Robinson, P.R. Shaver, & L.S. Wrightsman (Eds.), Measures of political attitudes (Vol. 2, pp. 37-58). San Diego: Academic Press.
  [JA74.5 .M44 1999 c.1]
   
• Rossi, P. H., Wright, J. D., & Anderson, A. B. (Eds.). (1983). Handbook of survey research. New York: Academic Press.
  [HN29.H294 1983]
   
• Schuman, H., & Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press.
  [H62 .S349]
   
• Schwarz, N., Groves, R. M., & Schuman, H. (1998). Survey methods. In Daniel T. Gilbert, Susan T. Fiske, & Gardner Lindzey (Eds.), The handbook of social psychology, Vol. 1 (4th ed.) (pp. 143-179). Boston, MA: McGraw-Hill.
  [HM251 .H224 1998 v.1]
   
• Schwarz, N., & Sudman, S. (Eds.). (1992). Context effects in social and psychological research. New York: Springer-Verlag.
  [HN29 .C64 1991]
   
• Schwarz, N., & Sudman, S. (Eds.). (1996). Answering questions: Methodology for determining cognitive and communicative processes in survey research. San Francisco, CA: Jossey-Bass.
  [HN29 .A67 1996]
   
• Sudman, S. (1976). Applied sampling. New York: Academic Press.
  [HN29 .S688 1976]
   
• Sudman, S., & Bradburn, N. M. (1974). Response effects in surveys: A review and synthesis. Chicago: Aldine.
  [H62 .S797]
   
• Sudman, S., & Bradburn, N. M. (1985). Asking questions: A practical guide to questionnaire design. San Francisco: Jossey-Bass.
  [H62 .S7968 1982]
   
• Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about answers: The application of cognitive processes to survey methodology. San Francisco: Jossey-Bass Publishers.
  [HN29 .S6915 1996]
   
• Tanur, J.M. (Ed.), Questions about questions: Inquiries into the cognitive bases of surveys. New York: Russell Sage Foundation.
  [HN29 .Q47 1991]
   
• Turner, C. F., & Martin, E. (Eds.). (1984). Surveying subjective phenomena. New York: Russell Sage Foundation. [2 volumes]
  [HN29 .S74 1984]

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The Psychology of Survey and Questionnaire Response: Cognitive, Motivational, and Social Processes

• Clark, H. H., & Schober, M. F. (1992). Asking questions and influencing answers. In J.M. Tanur (Ed.), Questions about questions: Inquiries into the cognitive bases of surveys (pp. 15-48). New York: Russell Sage Foundation.
  [HN29 .Q47 1991]
   
• Grice, H. P. (1975). Logic and conversation. In P. Cole & J.L. Morgan (Eds.), Speech acts (pp. 41-58). New York: Academic Press.
   
• Krosnick, J. A. (1991). Response strategies for coping with the cognitive demands of attitude measures in surveys. Applied Cognitive Psychology, 5, 213-236.
   
• Schwarz, N. (1996). Cognition and communication: Judgmental biases, research methods, and the logic of conversation. Mahwah, N.J.: Lawrence Erlbaum.
  [BF447 .S38 1996]
   
• Schwarz, N., Hippler, H.-J., Deutsch, B., & Strack, F. (1985). Response scales: Effects of category range on reported behavior and comparative judgments. Public Opinion Quarterly, 49, 388-395.

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Asking Questions I

• Bradburn, N. M., & Miles, C. (1979). Vague quantifiers. Public Opinion Quarterly, 43, 92-101.
   
• Fowler, F. J., Jr. (1992). How unclear terms affect survey data. Public Opinion Quarterly, 56, 218-231.
   
• Schaeffer, N. C. (1991). Hardly ever or constantly? Group comparisons using vague quantifiers. Public Opinion Quarterly, 55, 395-423.
   
• Sudman, S., & Bradburn, N. M. (1985). Asking questions: A practical guide to questionnaire design. San Francisco: Jossey-Bass.
  [H62 .S7968 1982]

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Course Texts

General Reference

Week 2

Week 4

Week 6

Week 7

Week 9

Asking Questions II

Item Wording

• Abramson, P. R., & Ostrom, C. W. (1994). Question wording and partisanship: Change and continuity in party loyalties during the 1992 election campaign. Public Opinion Quarterly, 58, 21-48.
   
• Hippler, H.-J., & Schwarz, N. (1986). Not forbidding isn't allowing: The cognitive basis of the forbid-allow asymmetry. Public Opinion Quarterly, 50, 87-96.
   
• Krosnick, J. A. (1989). Question wording and reports of survey results: The case of Louis Harris and associates and Aetna Life and Casualty. Public Opinion Quarterly, 53, 107-113.
   
• Krosnick, J. A., Li, F., & Lehman, D. R. (1990). Conversational conventions, order of information acquisition, and the effect of base rates and individuating information on social judgments. Journal of Personality and Social Psychology, 59, 1140-1152.
  [Requires Course Password]
   
• Rugg, D. (1941). Experiments in wording questions: II. Public Opinion Quarterly, 5, 91-92.
   
• Schaeffer, N. C. (1982). A General Social Survey experiment in generic words. Public Opinion Quarterly, 46, 572-581.
   
• Schuman, H., & Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press. (Chapter 11: Tone of Wording)
  [H62 .S349]
   
• Smith, T. W. (1987). That which we call welfare by any other name would smell sweeter: An analysis of the impact of question wording on response patterns. Public Opinion Quarterly, 51, 75-83.
   
• Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211, 453-458.

Open vs. Closed Questions

• Converse, J. M. (1984). Strong arguments and weak evidence: The open/closed questioning controversy of the 1940s. Public Opinion Quarterly, 48, 267-282.
   
• Geer, J. G. (1988). What do open-ended questions measure? Public Opinion Quarterly, 52, 365-371.
   
• Schuman, H., & Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press. (Chapter 3: Open versus Closed Questions)
  [H62 .S349]
   
• Schuman, H., & Scott, J. (1987). Problems in the use of survey questions to measure public opinion. Science, 236, 957-959.
   

Context Effects and Item Order

• Schuman, H., & Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press. (Chapter 2: Question Order and Response Order)
  [H62 .S349]
   
• Schwarz, N., & Sudman, S. (Eds.). (1992). Context effects in social and psychological research. New York: Springer-Verlag.
  [HN29 .C64 1991]
   

Response Order

• Holbrook, A. L., Krosnick, J. A., Carson, R. T., & Mitchell, R. C. (2000). Violating conversational conventions disrupts cognitive processing of attitude questions. Journal of Experimental Social Psychology, 36(5), 465-494.
  [Requires Course Password]
   
• Krosnick, J. A., & Alwin, D. F. (1987). An evaluation of a cognitive theory of response-order effects in survey measurement. Public Opinion Quarterly, 51, 201-219.
   
• Miller, J. M., & Krosnick, J. A. (1998). The impact of candidate name order on election outcomes. Public Opinion Quarterly, 62, 291-330.
   

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Self-Administered Questionnaire Layout and Design

• Dillman, D.A. Gertseva, A., & Mahon-Haft, T. (2005). Achieving usability in establishment surveys through the application of visual design principles. Journal of Official Statistics, 21(2), 183-214.
  [Requires Course Password]
   
• Christian, L., & Dillman, D.A. (2004). The influence of graphical and symbolic language manipulations on responses to self-administered questions. Public Opinion Quarterly, 68, 57-80.
  [Requires Course Password]
   

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Questions about Sensitive Topics; Ethical Issues

• Banaji, M. R., Blair, I. V., & Schwarz, N. (1996). Implicit memory and survey measurement. In N. Schwarz & S. Sudman (Eds.), Answering questions: Methodology for determining cognitive and communicative processes in survey research (pp. 347-372). San Francisco: Jossey-Bass.
  [HN29 .A67 1996]
   
• Arkes, H. R., & Tetlock, P. E. (2004). Attributions of implicit prejudice, or "Would Jesse Jackson 'fail' the Implicit Association Test?". Psychological Inquiry, 15(4), 257-278.
   
• Crowne, D. P., & Marlowe, D. (1960). A new scale of social desirability independent of psychopathology. Journal of Consulting Psychology, 24, 349-354.
   
• Roese, N. J., & Jamieson, D. W. (1993). Twenty years of bogus pipeline research: A critical review and meta-analysis. Psychological Bulletin, 114(2), 363-375.
  [Requires Course Password]
   
• Singer, E., von Thurn, D. R., & Miller, E. R. (1995). Confidentiality assurances and response: A quantitative review of the experimental literature. Public Opinion Quarterly, 59, 66-77.
   
• Villarroel, M. A., Turner, C. F., Eggleston, E., Al-Tayyib, A., Rogers, S. M., Roman, A. M., Cooley, P. C., & Gordek, H. (2006). Same-gender sex in the United States: Impact of T-ACASI on prevalence estimates. Public Opinion Quarterly, 70, 166-196.
   

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Course Texts

General Reference

Week 2

Week 4

Week 6

Week 7

Week 9

Pre-testing Questionnaires; Additional Sources of Survey Error; Web Surveys

• Greenbaum, T. L. (1998). The handbook for focus group research (2nd ed.). Thousand Oaks, CA: Sage.
  [Shields Library HF5415.2 .G695 1998]
   
• Templeton, J. F. (1994). The focus group: A strategic guide to organizing, conducting and analyzing the focus group interview (Rev. ed.). Chicago: Probus.
  [Shields Library HF5415.2 .T46 1994]
   
• Presser, S. (2004). Methods for testing and evaluating survey questionnaires. Hoboken, NJ : John Wiley & Sons, Inc.
  The following chapters address cognitive interviewing:
  • Chapter 2. Cognitive Interviewing Revisited: A Useful Technique, in Theory (Gordon B. Willis)
  • Chapter 3. The Dynamics of Cognitive Interviewing (Paul Beatty)
  • Chapter 4. Data Quality in Cognitive Interviews: The Case of Verbal Reports (Fred G. Conrad and Johnny Blair)
  • Chapter 5. Do Different Cognitive Interview Techniques Produce Different Results? (Theresa J. DeMaio and Ashley Landreth)
     
• Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231-259.
   
• Wilson, T. D., & Dunn, E. W. (2004). Self-knowledge: Its limits, value, and potential for improvement. Annual Review of Psychology, 55(1), 493-518.
   
• Kalton, G. (1983). Introduction to survey sampling. Beverly Hills: Sage Publications.
  [Shields Reserve HA29 .K318 1983]
   
• Keeter, S., Miller, C., Kohut, A., Groves, R. M., & Presser, S. (2000). Consequences of reducing nonresponse in a national telephone survey. Public Opinion Quarterly, 64(2), 125-148.
   
• Kish, L. (1965). Survey sampling. New York: Wiley.
  [HN29 .K5]
   
• Krosnick, J. A. (1999). Survey research. Annual Review of Psychology, 50, 537-567.
   
• Sears, D. O. (1986). College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature. Journal of Personality and Social Psychology, 51, 515-530.
   
• Sudman, S. (1976). Applied sampling. New York: Academic Press.
  [HN29 .S688 1976]
   
• Visser, P. S., Krosnick, J. A., Marquette, J., & Curtin, M. (1996). Mail surveys for election forecasting? An evaluation of the Columbus Dispatch poll. Public Opinion Quarterly, 60, 181-227.
   
• Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464-494.
   
• Couper, M. P., Traugott, M. W., & Lamias, M. J. (2001). Web survey design and administration. Public Opinion Quarterly, 65(2), 230-253.
   
• Couper, M. P., Tourangeau, R., & Kenyon, K. (2004). Picture this! Exploring visual effects in Web surveys. Public Opinion Quarterly, 68, 255-266. (Download supplemental material)
   
• Dillman, D. A., & Bowker, D. K. (2001). The web questionnaire challenge to survey methodologists. In U.-D. Reips & M. Bosnjak (Eds.), Dimensions of internet science. Lengerich, Germany: Pabst Science Publishers.
   
• Dillman, D. A., Tortora, R. D., & Bowker, D. (1998). Principles for Constructing Web Surveys. Pullman, WA: Social & Economic Sciences Research Center Technical Report 98-50.
  Note: Figures for the paper must be downloaded separately.
   
• Other relevant papers by Professor Dillman are posted on his web site.
   
• Birnbaum, M. H. (2004). Human research and data collection via the Internet. Annual Review of Psychology, 55, 803-832.
   
• Fraley, R. C. (2004). How to conduct behavioral research over the Internet: A beginner's guide to HTML and CGI/PERL. New York: Guilford Press.
   

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